Advertising Accounts Managers and Creative Directors
What they do most days?
Arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
Stays abreast of changes in media, readership or viewing figures and advertising rates.
Reviews and revises campaign in light of sales figures, surveys, etc..
Conceives advertising campaign to impart the desired product image in an effective and economical way, including planning which media to use, such as print, television, radio or online advertising.
Liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media.
Hard Skills
Hard skills are specific, learnable, measurable, often industry or occupation-specific abilities related to a position.
Skills are ranked based on the number of job adverts that list them as required skills.
Soft Skills
Soft skills can be self-taught and usually do not necessitate a certain completed level of education.
Skills are ranked based on the number of job adverts that list them as required skills.