Public Relations Professionals
What they do most days?
Develops and implements tools to monitor and evaluate the effectiveness of public relations exercises.
Addresses individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation.
Writes, edits and arranges for the effective distribution of press releases, newsletters, social media and other public relations material.
Discusses issues of business strategy, products, services and target client base with senior colleagues to identify public relations requirements.
Hard Skills
Hard skills are specific, learnable, measurable, often industry or occupation-specific abilities related to a position.
Skills are ranked based on the number of job adverts that list them as required skills.
Soft Skills
Soft skills can be self-taught and usually do not necessitate a certain completed level of education.
Skills are ranked based on the number of job adverts that list them as required skills.