Marketing and student recruitment webinars

Our next webinar will take a deep dive into these young people’s needs and motivators when choosing their future options. , Dave Penney, Director of Marketing, and Joanne Richards, Senior Insights Lead will be joined by Katharina Wittgens, Innovation Bubble, to discuss what makes future students tick, and how you can use this to connect effectively. 

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During this webinar Kyle Campbell (Education Marketer) joined UCAS to discuss the findings from Project Next Generation and explore the recommendations to help you shape your future recruitment strategies. If you missed this webinar you can now watch the playback

View the slides (1.11 MB)

Watch the playback 

Excitement, knowledge, and inspiration - just some of what the next generation of students are searching for at UCAS Discovery events.

Our Director of Marketing, Dave Penney and our Head of Events, Aimee Okafor were joined by industry experts, Jim Tudor, Founder, Future Index & Strategy Director, Waterfall and Aimee Kleinman - Education Marketing Consultant, SMRS, to discuss our recently launched UCAS Events Playbook as well as advice, ideas, and inspiration on how to catch the eyes of 160,000 students and help you get the maximum value out of UCAS events. 

Here are just some of the key takeaways from the webinar:

1.    Think about stand engagement and make sure your staff are confident, friendly and fully briefed. 
2.    Ensure that you make your exhibition stand part of your wider recruitment strategy. 
3.    A simple, well-executed idea that grabs attention can start a conversation. You don't have to break the bank.

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Playbook

All set to recruit the class of 2024?

If you missed the ‘How to Influence the Class of 2024’ webinar last week.

Thanks to those of you who joined ‘How to Influence the Class of 2024’ last week.

The slides and webinar are now available to view on demand. Here are some of the key takeaways from the webinar:

•            Young people are looking for relatable content that can inspire their future choices

•            Parents are highly influential in guiding students choices

•            Young people's choices are strongly driven by future happiness

•            Social media is the number one platform students are using for inspiration and information    

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It’s a common misconception that students don’t read their emails, leading marketers to believe that the effort outweighs the benefit.  

But – they read them. They digest them. They make life-changing decisions based on them.  

Kyle Campbell, Founder of Education Marketer, joins us as we discuss a new report on ‘The State of Student Email’.  

We dive into the data behind the publication and share insight into the role email plays in student recruitment, with tactics to create cut-through, increase engagement and convert.      

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Do you know the real reasons students choose to accept or decline your offer? Understand what's important to this year's applicants with real-time responses at the moment it matters - so you can optimise your recruitment and conversion strategies based on real feedback.

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What can we expect from Clearing? Discover UCAS' application and subject predictions based on the latest data, as well as existing and new opportunities to reach students.

Join our marketing and student recruitment experts and get ready to head confidently into Clearing 2023.

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Reliance on local area or losing market share can be a challenge for many universities and colleges. Discover how you can regain lost share, grow in successful locations, and expand your reach to new areas – and how these data-driven insights feed into campaigns for positive impact.

Discover migration trends from previous cycles, how we establish suitable applicants for your institution (and how many you could expect to achieve) with Untapped Geographies, as well as future opportunities to target specific groups. You’ll also hear from Teesside University on how this insight informed their campaigns and led to success.

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Fine-tune your conversion strategies for 2023 and beyond. Hear what students have been telling us from our latest surveys and how to optimise your strategies. UCAS experts are joined by Steve Minney from Swansea University, and Ashleigh Litltle from University of Sunderland, who discuss how they've used student feedback to increase conversion.

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